Marketers are always hungry for data. Knowing what your customers want, how they behave, and what motivates them is essential to crafting successful campaigns. But in 2025, collecting data isn’t as simple as it used to be.

For many small businesses, competing against big national brands can feel like an uphill battle. But thanks to Local SEO (Search Engine Optimization), it’s possible to attract nearby customers without a huge marketing budget.

If you haven’t yet adapted your website copy for voice search, you could be missing out on a huge share of traffic. In this post, we’ll explain how voice search works, what makes it different from traditional search, and how to optimize your copywriting to stay competitive.